Are you building relationships inside your target account?
Account Based Marketing
…market to those that matter
About the programme
"93% of B2B marketers worldwide say that ABM is “extremely” or “very” important to their overall marketing efforts. (Sirius Decisions)"
This powerful programme will show delegates the powerful principles of Account based marketing (ABM) which is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalised campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. Account-based marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.
How will I benefit?
Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organisation.
Evaluate the three types of ABM and determine which one(s) are best for your company
Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
Develop a Customer Profile (CP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
Plan ABM omni-channel & multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.
Develop powerful ABM value propositions and sales roadmaps that get traction.
Who should attend?
The programme is specifically for B2B sales, product, marketing and value proposition marketing managers. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK