are you building powerful products? 

Powerful Agile Product Management

…develop world-class products

About the programme

This programme on powerful product management and agile principles will help managers to build a solid foundation in the fundamentals of product management and then build a core understanding in how to build & manage products across their life-cycle – from start-up stages to innovation and marketing. Upon completion of the programme, you will learn powerful concepts of product management and develop a good understanding of customer/market behaviour and practical step-by-step techniques in transforming that insight into new product development opportunities as well as how to manage the product in-life. The programme will also focus on the channel and specifically the part that intermediaries and partners can play in creating more successful product outcomes.

How will I benefit?

  • Definition of product management 

  • Product management challenges and opportunities in the digital economy

  • Agile product management frameworks

  • Product planning and market intelligence

  • Product portfolio strategy and tactics

  • Product market context - analysing product portfolios and financial analyses

  • Strategic tools - Ansoff Matrix, BCG and Directional Policy matrix

  • Value proposition development process

  • Ideation-Execution stage-gating process

  • Working with the channel/intermediaries

  • Creative thinking/idea generation

  • Go-to-Market (GTM) product management and product marketing

  • New product development risk management

  • Product launch communications

Who should attend?

The programme is specifically for B2B or B2C product, marketing and value proposition marketing managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of product management. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up

In-Company (1,2,3 days)                                                                     

includes full customisation for your business                      

1-day Masterclass                                                                    

£2,450 per group (2-4 delegates)                                    
£2,950 per group (5-12 delegates)                                   
                                                                                          

​2-day Applied Masterclass                                                  
£3,450 per group (2-4 delegates) 

£3,950 per group (5-12 delegates)

​​

3-day Professional Masterclass

£4.450 per group (2-4 delegates)

£4,950 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483

Enquiries: enquiries@thevaluespace.com

All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me?

To speak to one of our advisors,

call us on +44 330 043 1483 or complete the form below

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Powerful short management programmes

UK Company Registration No.06362156

VAT Registration No.GB105178730

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