are you building powerful products?
Powerful Agile Product Management
…develop world-class products
About the programme
This programme on powerful product management and agile principles will help managers to build a solid foundation in the fundamentals of product management and then build a core understanding in how to build & manage products across their life-cycle – from start-up stages to innovation and marketing. Upon completion of the programme, you will learn powerful concepts of product management and develop a good understanding of customer/market behaviour and practical step-by-step techniques in transforming that insight into new product development opportunities as well as how to manage the product in-life. The programme will also focus on the channel and specifically the part that intermediaries and partners can play in creating more successful product outcomes.
How will I benefit?
Definition of product management
Product management challenges and opportunities in the digital economy
Agile product management frameworks
Product planning and market intelligence
Product portfolio strategy and tactics
Product market context - analysing product portfolios and financial analyses
Strategic tools - Ansoff Matrix, BCG and Directional Policy matrix
Value proposition development process
Ideation-Execution stage-gating process
Working with the channel/intermediaries
Creative thinking/idea generation
Go-to-Market (GTM) product management and product marketing
New product development risk management
Product launch communications
Who should attend?
The programme is specifically for B2B or B2C product, marketing and value proposition marketing managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of product management. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK