Powerful Channel Distribution

& Partnerships Strategies

...build powerful capabilities and accelerate sales revenues through channels and partnerships 

About the Programme 

Powerful channel distribution & alliance partnerships can quickly help your business build up significant revenues, profitability and market share. You no longer have to rely on just direct/organic methods to build your sales, but you can learn how to build powerful channel & alliance partnerships to help you drive significantly more sales and profits and drive up your market potential both in domestic and international markets.


Channel and alliance management includes not only getting the products or services to the customer, but also delivers multiple opportunities to enhance income streams and extend sales penetration. However there exists a number of challenges in front of us to manage including how to attract the right partners, building alliance and channel guidelines, how to effectively train partners, managing distribution/reseller/wholesaler channels, how to inspire/motivate these channel and alliance partners to name a few. 

This powerful programme will help you overcome these challenges and identify and manage channel and alliance partnership strategies and provide new ways of thinking so you can increase the ROI.

We will show you how to build a powerful vision with your partners, formulate channel and alliance tactics through strategic marketing planning and evaluation, derive proper marketing communications techniques and enhance communications skills to generate a two-way discussion that results in trust, learn how to negotiate win-win results when channel and alliance partners are in conflict and analyse your channel/alliance efficiencies and financial performance. 


This hands-on nature of the programme demonstrates and discusses effective real-world channel and alliance case studies across the world.

How will I benefit?

  • Develop your partnership strategy

  • Select the right partners for your business

  • Where to find the partners   

  • Key trends, opportunities, challenges in modern day partnerships

  • Incentivising partnerships through motivational programmes 

  • Understand the emerging types of channel and alliances partnerships

  • Develop and agree clear account management plans for partners

  • Manage conflicts effectively and re-invigorate channel and alliance partnerships

  • Using digital media to drive awareness, consideration and conversion for partners

  • Effective pricing management for the channel and alliance partners

  • Build joint channel and alliance sales and marketing approaches (go-to-market)

  • Agree and assess the KPI performance criteria for channel and alliance partners

  • Setting ground rules for your channel and alliance partner relationships

Who should attend?

The programme is specifically for B2B or B2C channel, alliance, partnerships, strategy, product and sales managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of channels or alliance management. It is particularly beneficial to those who are required to make their organisation more channel and alliance focused, and is both strategic and tactical.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up


Online Format (12 hours, take over 2 days to 4 months)

£450 per delegate

£1,450 per group (4-10)

£1,650 per group (11-20)

Classroom Format (1,2,3 days)           

1-day Masterclass                                                                    

£1,250 per group (2-4 delegates)                                    
£1,650 per group (5-12 delegates)                                   

​2-day Applied Masterclass                                                  
£2,250 per group (2-4 delegates) 

£2,650 per group (5-12 delegates)

3-day Professional Masterclass

£3.250 per group (2-4 delegates)

£3,650 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483 

Enquiries: enquiries@thevaluespace.com

All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me? To speak to one of our advisors,

call us on +44 (0)330 043 1483 or complete the form below

drive more sales through  partnerships

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