Dr Simon Kelly
Simon is an associate of thevaluespace, Principal at Shake Marketing Group, Senior Lecturer in Marketing and Sales at Sheffield Business School in the United Kingdom, and co-author of 'Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions'.
Simon returned to the UK in 2012 after a two and a half year spell in Colorado, USA, where he led value proposition development and ran North American Marketing at Level 3 Communications. During this time he was a visiting lecturer at Leeds Business School, Colorado University (Boulder) on the International Telecoms Masters programme.
A 'pracademic' Simon started has over 30 years' experience in the ICT industry in Customer Service, Sales, and Marketing. He was Marketing Director for BT's Major Business Division until where he was responsible for marketing to BT's top 2000 Business and Government customers. During his time as Marketing Director BT Major Business experienced record growth and successfully entered several new markets and moved the business from a product centred to a customer value based approach. At Sheffield Business School Simon is responsible an innovative module in Business Marketing and Sales Skills which reflects his interest in B2b Marketing and Sales integration. He leads the Masters' Degree Consultancy programme which gives students the experience of working with real clients such as IBM, HP, BT, O2, and Huthwaite International.
Simon has led a Canon of Knowledge for the Chartered Institute of Marketing looking at best practice in marketing to Business. He is a Member of the Chartered Institute of Marketing, an Honorary Fellow of the Institute of Sales and Marketing Management, and an Honorary Fellow of the Association of Professional Sales. Simon is Principal of Shake Marketing Group and Chief Executive Officer of Cohesion Marketing Services. These marketing practices focus primarily help B2B organisations grow through a better understanding of customer value and cohesive marketing and sales. He has worked have with BT, O2, Siemens, Avaya, Juniper, Level 3 and many other organisations. He has recently been awarded a Doctorate, his thesis focused on how marketing and sales work to produce value propositions in business markets.