Powerful Key Account Management

…Secure lucrative long-term customer relationships







About the programme

Key account management describes the individual approach of sales and business development people to their customers in order to create long-lasting business relationships. Key account management (KAM) means far more than just selling products to customers. It revolves around managing customers who play a strategic role in the growth of a supplier.

This programme will powerfully show you how to leverage best practice key account management competencies, including the knowledge and skills required to effectively manage your key accounts and how to implement tailored key account management strategies for your organisation in order to segment key accounts and assess their profitability. The programme will also identify opportunities to add value and provide a total and complete business experience for clients while creating and implementing client focused service strategies. We will show you how to create, develop and implement a written key account management plan for account managers and senior sales management.  

How will I benefit?​

  • Recognise which customers are key accounts

  • Understand the scope of the key account management role

  • Recognise the stages of a key account relationship

  • Develop a strategic key account plan

  • Identify the potential in your customers

  • Use professional business analysis tools

  • Develop internal teams to meet the needs of key accounts

  • Identify and develop decision making units

  • Utilise internal resources in a virtual team environment

  • Develop a strategic plan for a customer - and get feedback

Who should attend?

The programme is specifically for B2B or B2C account managers, sales managers, marketing managers and product managers. Whether you are new to the role or have experience, you will benefit by attending and does not require prior knowledge of account management. It is particularly beneficial to those who are required to make their organisation much more customer value focused, and is both strategic and tactical in content.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up


Online Format (12 hours, take over 2 days to 4 months)

£450 per delegate

£1,450 per group (4-10)

£1,650 per group (11-20)

Classroom Format (1,2,3 days)             

1-day Masterclass                                                                    

£1,250 per group (2-4 delegates)                                    
£1,650 per group (5-12 delegates)                                   

​2-day Applied Masterclass                                                  
£2,250 per group (2-4 delegates) 

£2,650 per group (5-12 delegates)

3-day Professional Masterclass

£3.250 per group (2-4 delegates)

£3,650 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483

Enquiries: enquiries@thevaluespace.com

All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me?

To speak to one of our advisors,

call us on +44 (0)330 043 1483 or complete the form below

are you maximising every customer opportunity?

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Powerful short management programmes

UK Company Registration No.06362156

VAT Registration No.GB105178730

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