Powerful Marketing Communications
...inspire your markets
About the programme
The rapid expansion of communication platforms (digital/social media, physical media) now provides new opportunities to meet customers at various times of day. So understanding relevant customer segments/markets and delivering compelling consistent communications is a powerful way to make meaningful brand connections. This programme will also demonstrate how significant customer insights can translate into inspired communications ideas throughout the customer journey.
Participants will also gain a perspective on the real-world challenges when developing a fully integrated omni-channel marketing communications plan. Through the use of exercises and analysis of current real-world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to break through organisational barriers and silos to execute campaigns flawlessly.
How will I benefit?
Connect with today's multi-tasking customer using powerful integrated media approaches
Test communication styles and mediums customers/prospects prefer
Experience implementing effective integrated marketing communications with strategic consistency across various communications disciplines
Apply an integrated media committed culture with principles and processes that successfully implement optimally integrated campaigns
Discover more media preferences through peer collaboration, resources and action plans
Appreciate what a campaign is and how similarity of creative elements drives big insights to build efficient and effective consumer connections to brands
Discover simple planning tools to execute strategy quickly, collaboratively, and imaginatively
Overcome internal and external barriers that impede effective implementation of an integrated media communications programme
Measure the effectiveness/ROI of marketing communications activities
Who should attend?
The programme is specifically for B2B or B2C marketing communications, product marketing, value proposition marketing managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing communications. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK