New Competition Strategies
…powerful thinking and tools to beat the competition
About the programme
Companies that grow and change are companies that know how to build robust strategies that secure and sustain competitive advantage. The concepts of strategy and competitive advantage are at the very heart of business success. The big challenge in the 21st century is that almost all businesses are becoming more complex, more competitive and more international.
This programme on new competition strategies focuses on two central and vital concepts – 'strategy' and 'competitive advantage'. It is relevant to new and seasoned managers in every part of the organisation because increasingly managers need to understand how their part of the business contributes to these two important issues – building a robust strategy and sustaining competitive advantage.
This programme will explore the drivers of a firms competitive advantage from short-term decisions, such as understanding the impact of a competitor's new offer, to more advanced decisions such as devising a strategic plan to react to disruptive competitor offerings. We will take a look at modern competitive strategies as well as how we prepare the organisation to handle constant market challenges.
How will I benefit?
Distinguish between low cost, differentiation, focus and best cost strategies
Implement low cost strategies in your organizations to gain cost advantages over rivals
Apply differentiation strategies to gain differentiation advantages against rivals
Apply basic concepts, tools/frameworks of blue ocean strategy to create a new market place and put this into action
Competitive market intelligence techniques
New competition strategies and frameworks
How to evolve the business model of the firm to digital
How to achieve sustainable competitive advantage
Disruptive innovation opportunities
Competition in the value chain
Inorganic (alliances and channels) competitive strategies
Which industries, markets and segments to enter or exit
Which advantage should you develop or build on
How to create value for customers in a better way than competitors
How to assess the challenges and seize the opportunities of digital disruption
How do strategic decisions impact shareholder value
Who should attend?
The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of competition. It is particularly beneficial to those who are required to make their organisation much more competitively focused, and is both strategic and tactical in content.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK