are you competing to win in the digital economy?

New Competition Strategies

…powerful thinking and tools to beat the competition

 

 

 

About the programme

Companies that grow and change are companies that know how to build robust strategies that secure and sustain competitive advantage. The concepts of strategy and competitive advantage are at the very heart of business success. The big challenge in the 21st century is that almost all businesses are becoming more complex, more competitive and more international.

This programme on new competition strategies focuses on two central and vital concepts – 'strategy' and 'competitive advantage'. It is relevant to new and seasoned managers in every part of the organisation because increasingly managers need to understand how their part of the business contributes to these two important issues – building a robust strategy and sustaining competitive advantage.

This programme will explore the drivers of a firms competitive advantage from short-term decisions, such as understanding the impact of a competitor's new offer, to more advanced decisions such as devising a strategic plan to react to disruptive competitor offerings. We will take a look at modern competitive strategies as well as how we prepare the organisation to handle constant market challenges.​

 

How will I benefit?​

  • Distinguish between low cost, differentiation, focus and best cost strategies

  • Implement low cost strategies in your organizations to gain cost advantages over rivals

  • Recognise and apply differentiation strategies in your organisation to gain differentiation advantages against rivals

  • Apply basic concepts, tools/frameworks of blue ocean strategy to create a new market place and put this into action

  • Competitive market intelligence techniques

  • New competition strategies and frameworks

  • How to evolve the business model of the firm to digital

  • How to achieve sustainable competitive advantage

  • Disruptive innovation opportunities

  • Competition in the value chain

  • Inorganic (alliances and channels) competitive strategies

  • Which industries, markets and segments to enter or exit?

  • Which advantage should I develop or build on?

  • How to create value for customers in a better way than competitors?

  • How to assess the challenges and seize the opportunities of digital disruption?

  • How do strategic decisions impact shareholder value?

Who should attend?

The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of competition. It is particularly beneficial to those who are required to make their organisation much more competitively focused, and is both strategic and tactical in content.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up

In-Company (1,2,3 days)                                                                     

includes full customisation for your business                      

1-day Masterclass                                                                    

£2,450 per group (2-4 delegates)                                    
£2,950 per group (5-12 delegates)                                   
                                                                                          

​2-day Applied Masterclass                                                  
£3,450 per group (2-4 delegates) 

£3,950 per group (5-12 delegates)

​​

3-day Professional Masterclass

£4.450 per group (2-4 delegates)

£4,950 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483

Enquiries: enquiries@thevaluespace.com

All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me?

To speak to one of our advisors,

call us on +44 (0)330 043 1483 or complete the form below

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