Powerful Value Propositions
...building value propositions that sell
About the Programme
This programme is designed to stimulate thinking on what we really believe our value propositions to be and how the rules have changed during the COVID-19 pandemic.
We will focus on how to turn your products and services into a “must-have” for your prospects and customers. The programme will explain how to construct value propositions that are purely focused on delivering value for customers that translate into measurable customer outcomes/benefits. We will cover what you need to do to develop and write a value proposition that gets noticed and read by your prospects/customers and will focus on powerful digital methods to drive awareness, consideration and conversion.
Whatever your market sector, and whatever product or service you sell, it’s the power and relevance of your proposition that makes your customer respond or buy.
Customers now expect suppliers, both existing and new, to communicate with them in a way that’s insightful and relevant to their particular business drivers and concerns. In response, sales and marketing disciplines have become more entwined so that they can deploy more targeted and productive communications and adopt more effective marketing disciplines such as account-based marketing (ABM).
The creation of superior value propositions will require you to think critically about what you actually offer the market so you can capitalise on driving awareness, consideration and sales conversion.
Through a powerful combination of 4x value proposition practical tools and 10x case studies, you will understand how to differentiate and develop your products for your identified/chosen customer segments. In addition, the programme will discuss effective collaboration between internal business units as well as external partners in the building of value propositions. The programme will also enable delegates to apply their understanding of the subject matter by exercises that will take place throughout the programme.
Commercial and financial perspectives will also be covered to ensure that you understand how to build effective business cases to realise your value propositions as well as post launch into market and this will cover specific KPIs and ROI metrics.
This deep practical and hands-on programme offers insights, strategies and techniques to enable you to develop a holistic value proposition and communication practices that focuses on meeting your customers complex and fast-changing expectations. Real-life examples are used throughout the programme.
How will I benefit?
Define and evaluate customer value propositions in the marketplace
Transforming your products/services into market-leading value propositions
Learn 4 customer value proposition development frameworks/tools
Value proposition and industry innovation/transformation
Balancing value capture and value creation proposition opportunities
Measuring effectiveness/performance of compelling customer propositions
Communicating your value proposition through storytelling/messaging
Leading cross-industry value proposition examples
Who should attend?
The programme is specifically for B2B or B2C marketing, communications, product, strategy and market research managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing. It is particularly beneficial to those who are required to make their organisation more value and market-focused, and is both strategic and tactical.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK