Powerful Pricing Management

…formulate the winning pricing strategy






About the programme

This Powerful Pricing Management programme provides a great opportunity for managers to learn and practise concepts and techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. The programme will provide a deeper understanding of pricing models including value-based pricing and how this enhances your critical pricing and procurement negotiation capabilities. You will enrich your knowledge about what customers really want and use these insights to define a better value proposition for your business. Through greater understanding of value-based segmentation, price elasticity and pricing psychology, you will work out when offering a discount is a smart idea and when premium pricing is the right strategy.  


After this programme you will be able to contribute to the process of formulating pricing strategies for your own products and services. This programme has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. In addition, we will also open further discussion on pricing innovation.

How will I benefit?​

  • Main contemporary methods of pricing – cost-based, competition-based, market-based

  • Value-based pricing and applications

  • Key financial, economic and psychological principles relating to pricing 

  • Pricing setting frameworks and tools

  • How to develop innovative pricing for your organisation

  • How to assess pricing strategy from a financial and strategic perspective

  • Pricing best practices and building world-class pricing capabilities

  • New product and value proposition pricing

  • Sales teams – relationship between value and price

  • Pricing roles – developing a connected and powerful pricing department

  • How best in-class companies manage pricing

  • Managing price increases with customers

  • How to stay focused on a value-based relationship

  • How to negotiate with price-driven customers

  • How to handle price objections


Who should attend?

The programme is specifically for B2B or B2C pricing, product, marketing and sales managers. Whether you are new to the role or have pricing experience, you will benefit by attending and it does not require prior knowledge of pricing management. It will also benefit senior management teams, marketing/sales teams, or cross-functional teams focused on implementing new pricing strategies and initiatives.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up


Online Format (12 hours, take over 2 days to 4 months)

£450 per delegate

£1,450 per group (4-10)

£1,650 per group (11-20)

Classroom Format (1,2,3 days)                                    

1-day Masterclass                                                                    

£1,250 per group (2-4 delegates)                                    
£1,650 per group (5-12 delegates)                                   

​2-day Applied Masterclass                                                  
£2,250 per group (2-4 delegates) 

£2,650 per group (5-12 delegates)

3-day Professional Masterclass

£3.250 per group (2-4 delegates)

£3,650 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483 

Enquiries: enquiries@thevaluespace.com

All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me?

To speak to one of our advisors,

call us on +44 (0)330 043 1483 or complete the form below

is your pricing strategy performing? 

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Powerful short management programmes

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