Powerful Pricing Management
…formulate the winning pricing strategy
About the programme
This Powerful Pricing Management programme provides a great opportunity for managers to learn and practise concepts and techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. The programme will provide a deeper understanding of pricing models including value-based pricing and how this enhances your critical pricing and procurement negotiation capabilities. You will enrich your knowledge about what customers really want and use these insights to define a better value proposition for your business. Through greater understanding of value-based segmentation, price elasticity and pricing psychology, you will work out when offering a discount is a smart idea and when premium pricing is the right strategy.
After this programme you will be able to contribute to the process of formulating pricing strategies for your own products and services. This programme has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. In addition, we will also open further discussion on pricing innovation.
How will I benefit?
Main contemporary methods of pricing – cost-based, competition-based, market-based
Value-based pricing and applications
Key financial, economic and psychological principles relating to pricing
Practical frameworks for assessing the value of your product or service from the customer's perspective
How to develop innovative pricing for your organisation
How to assess pricing strategy from a financial and strategic perspective
Pricing best practices and building world-class pricing capabilities
Cultivating a corporate culture for pricing
Marketing departments – price setting, segmentation and new product and value proposition pricing
Sales teams – selling on value instead of price, balancing inequities across accounts
Pricing roles – become equipped to successfully execute pricing, skills training for high performance, development of a pricing department
How best in-class companies manage pricing
Managing price increases
How to stay focused on a value-based relationship
How to negotiate with price-driven customers
How to handle price objections
Who should attend?
The programme is specifically for B2B or B2C pricing, product, marketing and sales managers. Whether you are new to the role or have pricing experience, you will benefit by attending and it does not require prior knowledge of pricing management. It will also benefit senior management teams, marketing/sales teams, or cross-functional teams focused on implementing new pricing strategies and initiatives.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
In-Company (1,2,3 days)
includes full customisation for your business
£2,450 per group (2-4 delegates)
£2,950 per group (5-12 delegates)
2-day Applied Masterclass
£3,450 per group (2-4 delegates)
£3,950 per group (5-12 delegates)
3-day Professional Masterclass
£4.450 per group (2-4 delegates)
£4,950 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK