Powerful Storytelling & Messaging
…Grab attention, create emotion, inspire action.
About the programme
Powerfully learn how to deliver business stories in a highly engaging and vivid way. Managers and successful leaders know the powers of storytelling and use them to connect with their teams, customers, funders, partners and the media. Great leaders are great storytellers. Storytelling garners attention and communicates your ideas, information and message in an engaging and memorable way.
This programme shows you how to move beyond data, facts and information and harness the power of ‘storytelling’. Storytelling is a proven technique used by authors, journalists and thinkers which can have a dramatic impact on the way you, your company and your agencies communicate with your prospects and customers. Powerful storytelling and messaging develops leaders who want to stand out and inspire, managers who want to motivate and get things done, marketers who want to make an impact for their product or service and for everyone in business who simply wants to make 'their story' heard.
How will I benefit?
Why storytelling for business is the most important business skill for modern leaders
The difference between storytelling and storytelling for business
The importance and applications for storytelling for business
The six storytelling for business styles
Crafting your stories - the six types of story
Making your stories "chime" - the ten step story structure
Practicing and delivering your stories
Evangelising your stories
Building storytelling into your day-to-day business.
Consider the importance of storytelling as an influencing tool
Analyse the audience needs, wants and hooks
Craft or select stories to meet specific communications needs
Apply lessons learned from stories, relating them to current situations
Link storytelling to behaviour change, 'action triggering'
Who should attend?
The programme is designed for marketing, sales, product and strategy managers and directors.
It is particularly beneficial to those in marketing communications or value proposition development functions.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK