Powerful Strategic Marketing
…time to get smart and accelerate
About the programme
Marketing is globalised; marketing is digitised. The days of isolated or shielded markets closed to foreign suppliers or competitors are no more. All companies now operate in an international environment where customers can be scattered around the globe and new entrants can emerge from any economy with a number of different business models and cost structures.
This programme will sharpen your strategic marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment. You will explore today’s big marketing challenges, such as the impact of social media on brand management, low-price competition and market commoditisation. Reframing current challenges as lucrative opportunities and providing participants with a great suite of conceptual and practical strategic marketing tools and frameworks, you will return to your workplace ready to make a real difference for your customers, partners, industry and business.
How will I benefit?
Distinguish between low cost, differentiation, focus and best cost strategies
Understand how to apply strategic marketing tools and frameworks to your business
Learn how to build a compelling marketing plan based on customer insight and competitor analysis, including segmentation, targeting and positioning
Understand how to evolve from traditional business models to digital business models
Develop a formidable brand strategy and positioning leading to the creation and management of communications with a focus on new social media
Develop pricing models and the latest market distribution strategies
Evaluate new markets - explore the implications of serving multiple markets and of the emergence of new markets as opportunities for sales growth.
Who should attend?
The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of strategic marketing. It is particularly beneficial to those who are required to make their organisation much more strategically focused, and is both strategic and tactical in content.
Programme fees include:
+ Full tuition
+ All materials
+ Attendance Certificate
+ Coaching follow-up
Online Format (12 hours, take over 2 days to 4 months)
£450 per delegate
£1,450 per group (4-10)
£1,650 per group (11-20)
Classroom Format (1,2,3 days)
£1,250 per group (2-4 delegates)
£1,650 per group (5-12 delegates)
2-day Applied Masterclass
£2,250 per group (2-4 delegates)
£2,650 per group (5-12 delegates)
3-day Professional Masterclass
£3.250 per group (2-4 delegates)
£3,650 per group (5-12 delegates)
Bookings: +44 (0)330 043 1483
All major credit & debit cards accepted
*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK