are you selling "value"?

Value-Based Consultative Selling 

…demonstrate superior customer engagement like never before

About the programme

Businesses don’t buy products, services or even people, they buy results. So today’s salespeople can only succeed by selling solutions which address their customers’ priorities. Value-based consultative selling is the process of understanding and reinforcing the reasons why your offer is valuable to the purchaser. Combined with value-based pricing methodologies, you will create powerful differentiators for your business in the market and increase customer transactions.

This powerful programme is a high-performance sales execution methodology, which includes supporting processes, tools, and critical skills development to win a new breed of customer. Designed to keep the customer as the focus of every sales engagement, this intensive programme enables selling, marketing and pricing professionals to substantively increase win rates, revenue and profit production. 

How will I benefit?​

  • Provide a higher and differentiating value to buyers, not only by what you sell, but more  importantly, how you engage with customers

  • Align effectively with buyers at every stage of their purchase decision process

  • Understand the critical business issues or potential missed opportunities faced by each customer, and provide valuable insight for addressing those issues

  • Understand value-based pricing methodologies and how to apply them

  • Engage transparently with buyers throughout the buying process

  • Learn how to create value propositions

  • Develop customer value communications skills

  • Co-create valuable solutions with buyers

  • Collaborate as equals with buyers throughout the selling process, to advise them effectively and efficiently to a good buying decision and business outcome

Who should attend?

The programme is specifically for B2B or B2C sales, pricing, marketing, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and does not require prior knowledge of customer value selling, pricing or marketing. It is particularly beneficial to those who are required to make their organisation much more customer value focused, and is both strategic and tactical in content.

Programme fees include:

+ Full tuition

+ All materials

+ Attendance Certificate

+ Refreshments

+ Coaching follow-up


Online Format (12 hours, choose over 2 days to 4 months)

£450 per delegate

£1,450 per group (4-10)

£1,650 per group (11-20)

Classroom Format (1,2,3 days)                   

1-day Masterclass                                                                    

£1,250 per group (2-4 delegates)                                    
£1,650 per group (5-12 delegates)                                   

​2-day Applied Masterclass                                                  
£2,250 per group (2-4 delegates) 

£2,650 per group (5-12 delegates)

3-day Professional Masterclass

£3.250 per group (2-4 delegates)

£3,650 per group (5-12 delegates)

Bookings: +44 (0)330 043 1483


All major credit & debit cards accepted

*for programmes held outside the UK, economy travel costs apply.
**VAT applicable in UK

Enquiry Form

Is this programme right for me?

To speak to one of our advisors,

call us on +44 (0)330 043 1483 or complete the form below

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Powerful short management programmes

UK Company Registration No.06362156

VAT Registration No.GB105178730

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